We're chefs and restaurant owners who watched too many independent kitchens quietly lose money on dishes they thought were profitable. So we built the tool we wished we'd had.
Before Mise was a company, it was a problem we kept running into. One of us ran a small restaurant for nine years. Tight margins. Suppliers whose prices crept up quietly. A binder of recipes nobody had the time to keep current. A "popular" dish that, it turned out, had been losing money for two years.
We tried the enterprise tools — MarketMan, Apicbase, the rest. They cost $300+ a month and required someone tech-comfortable to run them daily. We didn't have that person. We had ourselves, a notebook, and the hope that the numbers were working out.
So we built the thing we wished existed. Something cheap enough that any independent operator could afford it. Simple enough that the only daily task is snapping a photo. Smart enough to flag the problems before they compound for months.
That's Mise. Cost intelligence for restaurants that cook for a living, not for restaurants with finance departments.
Most independent restaurants don't have a cost problem. They have a visibility problem.
Building software for restaurants is full of temptations to add complexity, raise prices, and chase the enterprise market. Here's what keeps us honest.
If a small restaurant has to think twice about whether they can afford us, we've failed. The price stays low. Forever.
We don't replace your accountant. We don't promise to fix problems we can't actually see in the data. We don't sell your recipes or supplier relationships to anyone. We say what we are, and what we aren't.
The whole product is built around one premise: the only thing the owner does is take a photo of a receipt. Everything else happens for them. If we ever need to teach them something complicated, we've gotten the design wrong.
No chatbots. No support tiers. No upsell calls. The same person who builds your menu is the person you email when something looks off. That's the model, and it's not going to change.
20 minutes on the phone or video call. We'll quote your setup, show you what we'd build, and answer everything else.
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